| | | |
 Uploading ....Zojirushi is an example of a business that has been in the business for almost one a century. Starting out as a vacuum bottle company in Japan, the imaginative Ichikawa brothers started off this endeavor on their own funds. Once it confirmed its achievements in the vacuum bottle market, Zojirushi expanded into the generation and sales of numerous home appliances from refrigerators and rice cookers to grills and bread makers. Zojirushi enjoyed enormous success when it presented the rice warmer, thus changing the landscape of the cooking process once and for all.
In the last 40 years, the corporation has fine-tuned their rice warmer technologies so that their rice steamers can cook short, medium, and long grain rice with great ease. The rice steamers they produce are, without question, the best appliances accessible in today's marketplace. The Zojirushi rice steamers have much more functionality and capabilities than the average rice cooker, and it will become quickly apparent that the rice they prepare is far superior as well.
While other rivaling versions may be a little more cost-effective than the Zojirushi product lines, the apparent reason is that you are paying for what you get. A low end rice cooker will get you low end benefits. Essentially, you paid out for fewer features. What's that you point out? You don't believe you have a need for all the options that the more costly designs offer? That's completely fine, but it is not all about the extra functions--it's about the rice steamer's ability to cook the rice to flawlessness (among other things).
Have you ever wondered why the rice served in a Japanese restaurant, or cooked by a Japanese friend is so good? My sons Grandma use to have to make us rice and bring it over - it was the best. Until I finally asked her what her secret was. It's all in the rice cooker she told me, if you want perfect rice, you need a Zojirushi Rice Cooker.
I have to admit, for years and years I use to just cook minute rice. It was fast and easy, and the only way I could make rice without making a huge mess.
Then after I started trying to cook a little healthier, I would try to cook rice on the stove or in the microwave. Yuck! It would turn out awful every time. Either it would be so sticky that it was just like one big hard rice ball in the bottom of the pan, or it wouldn't be cooked enough and would still be kind of soupy, or I would burn it.
I hated cooking rice that way. Keep in mind that my boys are half Japanese, and they like their rice!
Then I got a rice cooker, it was just the cheap Walmart variety. I thought I was doing well, I'd finally have rice that I liked. However - it made such a huge mess every time I cooked rice, that I soon reverted back to my minute rice method.
My oldest son would say to his Grandma "Mommy can't cook rice, good like you do Grandma." How embarrassing was that? Here, I have two Japanese boys - and I can't even cook them rice! So finally, I mustered up my courage, and asked Grandma to teach me how to make good rice. She showed me how it is so easy, if you have a Zojirushi Rice Cooker.
So I went out, and spent the money on a Zojirushi NS-ZCC18 10-Cup Neuro Fuzzy Rice Cooker and I've never looked back. It sits atop my counter proudly. I chucked that cheap rice cooker as far as I could throw it.
For me, it really does pay to have a good quality machine.
Zojirushi Micom 3-Cup Rice Cooker - Zojirushi Micom 3-Cup Rice Cooker and Warmer, Stainless Steel
|
|
|
| | | |
|
